Measure patterns through telephone, online, mobile, mail, and mixed-mode surveys.
The MSR Group takes a unique approach to market research for every single client. We work with you to understand your needs, determine the best research method for your goals, and design the research to effectively collect the data that matters most to you.
Our Approach to Quantitative Research
Quantitative research gives you hard numbers and statistics. When your goal is to count how many or how much or when you want to establish facts, then quantitative research is most appropriate. Quantitative research is used when you clearly know what data you want to find. Learn more about our approach below.
A Collaborative Conversation
We make understanding your intent and the type of data you need to collect our first priority. By doing this, it allows us to provide the best market research services possible for your unique needs.Research Design
Once we’ve identified your audience, the type of data you need, and your budget, we design the research to achieve all of your goals.Data Collection & Analysis
We handle the data collection process, organize the data, and analyze it to provide you with easy to understand and actionable insights.Our Quantitative Research Methods
Data collection is fundamental to market research, but that doesn’t mean it’s always done right or in the way that provides the best insights for your business. Some market research companies specialize in one type of data collection, and that’s what they always recommend. We do things differently.
At the MSR Group, we specialize in a wide range of survey types, allowing us to deliver a custom approach that perfectly meets your needs. Survey methods we specialize in include:
Telephone surveys
Mobile surveys
Mail surveys
Online surveys
Mixed-mode surveys
With our extensive experience conducting these various survey types, we are able to identify the best option or options for you based on your goals and budget.
Quantitative vs. Qualitative Research
Both research methods are highly effective, but these methods need to be used in the right circumstances to deliver best results. Below, we break down the differences between quantitative and qualitative research.
| Approach | Best suited to | Common methods |
|---|---|---|
| Qualitative | Exploring motivations, reactions, and context | Focus groups, individual interviews, online communities |
| Quantitative | Measuring patterns, proportions, and differences | Online, telephone, mobile, mail, and mixed-mode surveys |
We take pride in making sure you’re conducting the right type of research to gain the data and insights you need. There have been countless occasions when clients have contacted us thinking they need one method, and after learning their goals, we helped steer them to the type of research that would benefit them most.
Let's Get Started
Get in touch with the experts at the MSR Group today to get started toward collecting the valuable insights your organization needs. We’ll work with you to identify the best research methods to achieve your goals and handle the process start to finish.
Questions, answered.
Which survey methods does MSR offer?
MSR offers telephone, mobile, mail, online, and mixed-mode surveys. The research team recommends the combination that fits your audience, business question, and budget.
What happens after data collection?
The team organizes and analyzes the responses, relates the findings to your objectives, and develops actionable recommendations.